Monday, June 30, 2008

Video of the Week - Nine Inch Nails: "Echoplex" (Tour Rehearsal)

[Photo courtesy of the official Nine Inch Nails flickr page

Trent Reznor is on fire. Pure and simple, the man has been reborn ever since he was emancipated from his record deal and decided life as a musical free agent suits him well. Not only has his musical output exploded, but in a matter of months he's become the most web-savvy musician on the planet. has evolved from a mere band website to the model for how to fully take advantage of all the latest social media and Web 2.0 (I hate that term, BTW) has to offer; and not in that square peg in a round hole type of way that so many make the mistake of doing. Indeed, you can tell that Reznor and his web developers carefully plan the digital content he offers to fan to ensure that it is always useful and informative.

When he created a social network for fans to interact he made sure it was more than simply a glorified message board and instead offered fans the opportunity to remix Nine Inch Nails songs and share them with fans across the world via podcasts, MP3 downloads and playlists. Now that he is preparing to launch a world tour with his NIN bandmates, Trent has also made keeping track of the band's travels a fan-friendly experience. Besides cutting scalpers out of the loop during ticket presales, he's released a free tour sampler EP with tracks from his band and the various opening acts throughout the tour (which includes Deerhunter, A Place to Bury Strangers and Crystal Castles), created fan pages on Facebook and other social media networks, and even made it easy to add tour dates to your Google Calendar.

And just recently he collaborated with to offer fans three exclusive high quality videos showcasing the band rehearsing for their upcoming "Lights in the Sky" tour. I thought I would share my favorite one with you, if for no other reason than it totally makes me crazy go nuts in anticipation for when I see them play at the Forum on September 6th (I got floor seats, baby!).

Nine Inch Nails - "Echoplex" (tour rehearsal)

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